Rinnai UK

Global leader in gas appliance manufacturing

Services

Website design & Development | Print Design | Exhibition Design | E-commerce


The Brief

Frank were approached by Rinnai UK, a sector-leading hot water technology company, to redevelop their digital platforms with the aim of increasing traffic and sales conversions.

After a review of their existing HTML site, it became apparent that their digital platform was stagnant and no traffic was being driven through Google. As a result, their online search results weren't appearing on the first page - and in some cases of specific search terms, they were appearing as low as page 4.

What we delivered

We reviewed the User Experience, and as a result completely
re-designed the site with new navigation, calls to action and user interfaces.

Adding a Content Management System allowed Rinnai to manage their own content, and since the site’s launch this has resulted in a massive upturn in online traffic. Post-launch we have added additional functionality, including e-commerce areas, user area extranets and industry-specific functionality.

The Results

  • In the year 2014-2015 (From March to March) there was a total of 34 inbound enquiries via the website. In the 3 months since launch this increased to 78. A projected year increase of 900%.
  • Google search results in the first 3 months resulted in first page, top 3 search results on Rinnai's Top 10 search terms.
  • Visit times on the site have increased, on average from 1 minute and 15 seconds to 6 minutes.
  • The support package for the site will save Rinnai an estimated 70% in ad-hoc web development costs.

900%

increase in web enquiries

400%

increase in site visit times

70%

saving in ongoing costs

"Since selecting Frank as our digital agency, we have never looked back. Our digital strategy is yielding unexpectedly high results for so early in the campaign – giving us faith that by working with Frank we can deliver all of our project goals."

Chris Goggin, Associate Director - Operations, Rinnai UK

Frank Design

2nd Floor, The Mews
Charlton Place
Manchester M12 6HS

0161 273 53 54

info@frankdesignltd.co.uk

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